Episode #19: "The Marketing Approach" with Andy Campbell of Diamondback Covers
As you know there are a ton of outdoor TV and web shows. All of these shows for the most part are trying to get sponsor dollars from the same handful of companies. These companies only have so much to go around. The hardest part sometimes for a new show is "what questions to ask" or "how do I approach a potential sponsor". For the marketing perspective I sit down with one of my favorite people in this business, Andy Campbell. Andy is the Marketing Director for Diamondback Covers and he is one of the good guys on the marketing side of this crazy industry. Listen to this podcast to get some valuable information straight from the marketing man himself.